croweaboutit.com

truewater

Brief

Truewater are a humanitarian water distribution group with the core goal of bringing water to those who cannot access it. I was asked to re-invent their company branding in the form of logo design and promotional material.

Outcome

The logo uses simple typography with water inside of some of the letters to hint at what the brand is about. Keeping the design simple allows for easy application to promotional material such as letterheads, business cards and compliment slips. The logo can also be reversed for negative colour application.