croweaboutit.com

All Out

Brief

All Out are a thrill company whom specialise in giving three heart-racing experiences around the world; Rock Climbing & Abseiling, Skiing & Snowboarding and Scuba Diving. I was asked to give the brand a complete refresh.

Outcome

It was important to put emphasis onto the brands USP - specialising in three activities. The logo therefore encompasses illustrations of the three experiences into a playful yet sophisticated and modern brand mark. Strong, eye catching photography was used to enhance the brand message of giving the customer an all out experience.